Done-for-you AI DM appointment setting
AI DM Appointment Setter for High-Ticket Coaches
Stop losing high-ticket sales in your DMs. MaxTroy AI answers every lead in seconds, qualifies like a trained setter, and books the call straight onto your calendar, in your voice, around the clock.
20 minutes. We map your DM flow and tell you honestly if it isn't a fit. No pitch.
- in coaching sales our founder helped book & close
- ~$4M
- typical first reply, day or night
- <60s
- every lead worked, none forgotten
- 24/7
- messages handled on the live system
- 1,000+
Built on industry-leading software
- GoHighLevel
- Claude
- n8n
- ManyChat
- Supabase
- OpenAI
- Slack
- Google Calendar
The problem
Your leads aren't the problem. Your follow-up is.
High-ticket coaching lives and dies in the DMs. Most deals are lost not because the lead was bad, but because nobody replied fast enough, qualified properly, or followed up at all.
✕The old way
- Leads wait hours while setters sleep, eat, or juggle inboxes
- Every setter qualifies differently, and none of it is written down
- Follow-ups get forgotten; warm leads quietly go cold
- Generic chatbots that buyers can smell from the first message
- Scaling means hiring, training, and managing more people
✓With MaxTroy AI
- Every lead gets a human-sounding reply in seconds, 24/7
- One proven qualification sequence, run perfectly every time
- Follow-up that re-engages quiet leads at natural, human moments
- Conversations in your voice, trained on what actually closes
- Volume scales without a single new hire
The framework
The Max Messaging System™
Four moving parts that turn raw inbound attention into booked, qualified sales calls.
Capture
Every DM, comment, story reply, and form fill lands in one pipeline the moment it happens, across Instagram, your CRM, and beyond.
Converse
The AI replies in seconds, in your voice, and runs real discovery, drawing out the specific pain, how long it's lasted, and what they've tried, exactly like your best setter would.
Convert
Qualified leads get offered real openings from your calendar and are booked on the spot. Timezone handled, invite sent, reschedules and cancellations managed.
Compound
Quiet leads get one warm, well-timed follow-up. Hot buying signals get escalated to a human instantly. And as your lead flow grows, the system scales with it, no new hires required.
Live proof, not a promise
The first system is already on the job.
A seven-figure online coaching brand runs its Instagram DMs on a MaxTroy AI build today. It works every lead the same proven way, around the clock, in the coach's own voice, and hands the hot ones to a human.
- Runs a proven discovery sequence (pain, history, what they've tried) before any pitch
- Understands voice notes and images, not just text
- Books, reschedules, and cancels calls on a real Google Calendar, timezone-aware
- Follows up with gone-quiet leads once, at a natural human moment in their local daytime
- Escalates crisis messages and hot buying signals to a human instantly
Client kept anonymous by agreement. Named case studies added as founding clients come on board.
conversations opened and worked since May
messages handled in the coach's own voice
typical first reply, day, night, weekends
Want your DMs working like this?
Book a Strategy CallHow it works
Live in about 30 days.
No vague transformation. A staged build with you in the loop the whole way.
Days 1–7
Audit & map
We map your funnel, CRM, and best-performing conversations to understand exactly how your leads buy, and where they leak.
Days 8–21
Build & train
We build the system and train the AI on your voice, your offer, and the conversations that actually close.
Days 22–30
Supervised launch
Live on a slice of real traffic. Every conversation is monitored and the system is tuned daily.
Day 31+
Scale & optimize
Rolled out across every channel, with weekly optimization so booked calls scale month over month.
Honest fit check
Is this for you?
We take on a small number of coaching businesses at a time. Here's who we do our best work for, and who we don't.
This is for you if…
- You run an online high-ticket coaching business ($3k+ offers)
- You get more DMs and leads than you can personally work
- You have setters or closers, or you're drowning doing it all yourself
- Leads go cold because follow-up is slow or inconsistent
- You care that every message sounds human, not automated
This is not for you if…
- You sell low-ticket or one-off products under a few hundred dollars
- You have almost no inbound lead flow yet
- You want a cheap, templated chatbot that blasts everyone
- You're not willing to let AI handle first-touch conversations
- You need it live tomorrow with zero setup
Who's behind it
Built by a setter, not a software company.
I'm Max. As an appointment setter for high-ticket coaching businesses, I've helped book and close nearly $4M in high-ticket coaching sales. I lived inside the DMs and the CRM every day, so I know exactly where deals leak, and how the best conversations actually sound.
MaxTroy AI is new, and I'll be straight with you about that. What I bring is a setter's instinct for the conversation, wired into automation that never sleeps, plus one system already live, working real leads every day. If you want an honest operator who's actually done the work, let's talk.
Investment
Scoped on a call. Priced to your business.
Every coaching business is different, so we scope each build on a short call instead of selling a one-size box, and keep delivery genuinely high-touch.
Book a Strategy Call20 minutes. We map your DM flow and tell you honestly if it isn't a fit. No pitch.
Questions
Good to know.
Anything else, ask on the call. Straight answers only.
We install an AI messaging system, a done-for-you AI appointment setter, across your CRM and social inboxes. It replies to new leads in seconds, qualifies them in your voice with a real discovery sequence, books the right ones onto your calendar, and follows up once if a lead goes quiet.
No, that is the whole point. The system is trained on real high-ticket conversations and your own voice. It reflects back what each prospect actually said, understands voice notes, and reads like texting a sharp, caring member of your team.
This is the fear we build around. Every conversation is visible to you in real time, a human can take over at any moment, and the system has hard rails on what it will never say or promise. When it is unsure, it flags a human instead of guessing. And it launches supervised on a slice of your real traffic before it ever handles everyone, so you see exactly how it sounds first.
Yes. We build into the stack you already use, including GoHighLevel, ManyChat, and the major social platforms. If you don't have a CRM set up properly yet, we handle that as part of the build.
We build around what's already working rather than ripping it out. Your existing flows get audited and integrated, and your setters get handed qualified, warmed-up conversations instead of grinding first-touch and follow-up all day.
We build on approved messaging front-ends (like ManyChat for Instagram) rather than anything that risks your account, and the system respects Instagram's messaging windows. Staying inside platform rules is non-negotiable on our end.
Typically around 30 days from kickoff to a live system working real leads. Audit and mapping in week one, build and training through week three, then a monitored launch.
Around one to five hours of your time in total: a kickoff call, sharing some of your best real conversations so we can learn your voice, and a few quick approvals along the way. After launch it runs without you.
It replaces the grind of instant replies, qualifying, and chasing follow-ups, so your people spend their time on real conversations and closing. Most teams redeploy their setters to higher-value work rather than cut them.
The system is built with hard safety rails. Crisis messages trigger an immediate human escalation with support resources, and hot buying signals (like a lead volunteering their phone number) alert a human instantly.
We scope each engagement on a call rather than quoting a generic number, because the right build depends on your channels, volume, and stack. Book a call and you'll get a clear, specific number.
Your next client is already in your DMs.
Book a call and we'll show you exactly what an AI messaging system would do for your coaching business, and tell you honestly if you're not a fit.
20 minutes. We map your DM flow and tell you honestly if it isn't a fit. No pitch.
We're onboarding a few founding clients this quarter.
